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Friday, 20 January 2012
AS Media: Production Schedule
Plan for the construction of media artefacts for MEST 2 assessment.
You need to break down the stages in construction for the 2 practical artefacts that you are making. You need to outline what is being done when, the materials you need, the stages of planning and organisation. A copy of this will be kept in the Media Department and you will be asked to update this each week.
Eg Week 1
Develop ideas for the trailer
Storyboarding of ideas
Booking of camera, crew [actors etc]
Sort out locations for filming
Week 1 [9th-13th]
Week 2 [16th-20th]
Week 3 [23-27th]
Week 4 [30th – 3rd February]
Week 5 [ 6th- 10th]
You need to break down the stages in construction for the 2 practical artefacts that you are making. You need to outline what is being done when, the materials you need, the stages of planning and organisation. A copy of this will be kept in the Media Department and you will be asked to update this each week.
Eg Week 1
Develop ideas for the trailer
Storyboarding of ideas
Booking of camera, crew [actors etc]
Sort out locations for filming
Week 1 [9th-13th]
Week 2 [16th-20th]
Week 3 [23-27th]
Week 4 [30th – 3rd February]
Week 5 [ 6th- 10th]
Wednesday, 11 January 2012
MEST 2 Coursework
The basics:
Let’s get it straight, the mark for the coursework will not really determine whether or not you pass the AS but it will determine the grade at which you pass. All of what you do is within your control and as such, this is your best chance to ensure that you attain the highest mark possible. The MEST2 work is worth 50% of your AS grade and 25% of an A2 grade.
What you need to do:
1. Use your time effectively – draw up a plan, a calendar of what needs to be done and by when
2. Plan your practical work – don’t think ‘things will happen’ because they won’t unless you have planned for them to happen
3. Most students who succeed in this subject do so because of the coursework and most students mark is directly linked to the effort that they put in.
In this booklet, you will be guided through the sort of activities that generates good marks. You need to keep in mind that the quality of the work is dependent on your ideas and your level of commitment to getting it done and to creating something that you will be proud for others to see.
Researching the brief
You are expected to produce a sample of research evidence to support your grade. The examiner needs to be clear that what you have undertaken as a response to the brief is rooted in best practice and is the result of a considered thought process, not just something shoved together. The research material is used to assess your practical work.
I recommend that you produce at least 10 pages – a mix of images and research analysis with at least 70% being written.
If you follow the set tasks below you will achieve a good folio of research.
Remember: it must be relevant and directly linked to the brief. The following covers all 3 briefs but you will need to select the tasks that are most appropriate to your selected brief.
Research tasks/methods
You will be requested to complete some of these for home learning assignments which will form part of your internal assessments and give you some indication of your level of progress towards your final coursework assessment. The specifics of how you do these and what you submit will depend upon the brief you have chosen.
• Design a logo – research logos [for B1 it must be for Prime Times productions, for B3 it must be for NuTunes].
What do they say about the company and its work [representation; ideologies]. You could/should submit examples of relevant companies and some sketches of your own as well as the finished logo which may be a mix of photos, graphics and text.
• Production companies – visit web sites for production companies [e.g. tiger aspect] and explore content and mission statements and presentation of multi-modal texts. You will need this to show that you understand not only the institutions but how they ‘speak’ to their audiences. This is essential for the e-media tasks but also for considering wider issues.
How are audiences addressed? How is audience identified? Who are they anticipating using the site? You could write up about a page of research findings and add some screen-shot from the web sites you analyse.
• Film & Broadcast: Trailers – research 3 film or TV trailers [B1] or 2 magazine style programmes [B2; B3] and analyse one of these in detail. The actual choice will clearly depend on what kind of text you are considering making.
Consider audience and representation carefully. About 500-700 words of analysis [2 sides of typed A4].
• Research the market – look at the relevant types of platform for your brief [TV channel 4 and BBC3 for B1]; independent films [B1]; existing magazines [B1, B2, B3]; existing texts [B1; B2; B3. You need to come to some conclusion about who your text will be aimed at and lessons from the research as to how to appeal to them which will influence the content and style of your texts.]
Audience, representation and values will be key here. About a side of A4 with some images as thumbnails if useful; the analysis of why things appeal and why some don’t will be of importance [B2; B3 especially].
• Research 3 relevant print products – magazines, features etc analyse one of these in detail exploring issues of layout [design/look] and content [language; discourse]. [B1; B2; B3]
Audience and representation need careful thought as well as the language and semiotics. About 500-700 words with some relevant images.
• Research lottery funding [B1] – what projects are supported in the arts?
Research the intended audience – what are their needs/uses of such media texts; what are their expectations? Should your text meet these or attempt to develop these? This will clearly reflect specific issues – for B1 it will concern the genre [type] of film or TV programme; for B3 it will concern the genre of music.
Brief one [B1] specifically asks for text that develops the usual target audience of 16-25 year olds – how will your text do this?
What types [genre?] of programmes are shown at the times for your trailer to be shown? How will your text fit in with these? [B1; B2; B3]
E-media platforms should appeal to casual and interested browser – how will your text address these differing needs, what examples can you find to discuss for research?
Brief two [B2] what will the campaign focus on – individuals or issues/sports in general? What sports will you choose? How will you communicate the message with intended audience?
Brief three [B3] How will the texts construct the desired audience. How will it fit into existing marketplace?
For print your text and layout should be clearly part of the house style of the magazine/publications that you select so your research analysis is a key part of the creative and constructive process.
Generally:
The research findings must be clear – you must come to some clear understanding of audience and platform and the needs of both. You should understand the conventions of the genre and the platform and the expectations they generate.
The pre-production work that follows – storyboards; layout; web page roughs – must reflect the findings of your research.
The text that you create must demonstrate the practical application of your research.
Your final evaluation [1,500 words] must not only analyse your artefacts but make clear links back to the research.
Failure to meet deadlines for research; pre-production work, the construction of the actual products, the final evaluative essay will be reflected in the mark.
Planning ideas:
Brief : 1 [prime times] 2 [sports campaign] 3 [nutunes]
Give a short indication of possible artefacts that you intend to construct. You will need to consult the particular brief itself for fine details
Film/moving image
Print [2 different print articles for different publications each of 3 pages]
e-media [web site of 4/5 pages that ‘works’ or emails for brief 2]]
Tuesday, 13 December 2011
MEST2 - Creating Media - Briefs
The three briefs for the coursework can be viewed by following the links below.
Remembers to read the scenarios, choose one brief and answer two tasks on the brief.
Brief One
Brief Two
Brief Three
Brief Three
You work for the marketing department of a small record company called Nutune Records, and are involved in the promotion of a new band/musical act for their forthcoming debut album and twelve date tour.
As part of the promotion the act needs to create an image that will allow them to appeal to an audience with an interest in an established musical genre. The marketing materials should also contribute to constructing a recognisable ‘brand’ for the act.
You are targeting a largely youth-based market but are keen to promote the act in a way that will appeal to more than just a niche audience. The act has a Facebook and Myspace presence which has generated some interest and the record company now wishes to use more mainstream marketing techniques to reach a bigger and more diverse audience.
Tasks
(a) Broadcasting
Create a two to three minute informative promotional video that will be added to the act’s Myspace and Facebook pages and be downloadable from the official website. The video should provide biographical information about the act and be focussed on defining the genre and creating a definable ‘brand’ for the act. The video should include information presented in a documentary/news report style. It should not be a music video for one song.
(b) Print
Create a print based campaign promoting the album and the tour. You can choose from the following or create other print based promotional mnaterials that you consider appropriate (totalling three pages of A4 or the equivalent):
• A full page advert for the album to be run in the music press
• A half page advert for the tour to be run in the music press
• A flyer to be distributed at related musical events promoting the album and the tour
• A prepared interview with the band/artist for inclusion within a specific publication presented using the publication’s house style and including original photographs for illustration
• A press release to be sent to journalists and/or broadcasters to provide information on the act and their products. You should consider how the press release will make the act newsworthy and encourage media interest in them. The press release should be accompanied by 2-3 promotional photographs.
(c) E-media
Create a three page extract from the official website for the act. The website will supplement the social networking websites already utilised and attempt to present a more ‘professional’ image for the act. You should attempt to create a website that will be appealing to existing fans of the act but its primary purpose will be to provide information and content for the new, more mainstream audience the act hopes to attract.
As part of the promotion the act needs to create an image that will allow them to appeal to an audience with an interest in an established musical genre. The marketing materials should also contribute to constructing a recognisable ‘brand’ for the act.
You are targeting a largely youth-based market but are keen to promote the act in a way that will appeal to more than just a niche audience. The act has a Facebook and Myspace presence which has generated some interest and the record company now wishes to use more mainstream marketing techniques to reach a bigger and more diverse audience.
Tasks
(a) Broadcasting
Create a two to three minute informative promotional video that will be added to the act’s Myspace and Facebook pages and be downloadable from the official website. The video should provide biographical information about the act and be focussed on defining the genre and creating a definable ‘brand’ for the act. The video should include information presented in a documentary/news report style. It should not be a music video for one song.
(b) Print
Create a print based campaign promoting the album and the tour. You can choose from the following or create other print based promotional mnaterials that you consider appropriate (totalling three pages of A4 or the equivalent):
• A full page advert for the album to be run in the music press
• A half page advert for the tour to be run in the music press
• A flyer to be distributed at related musical events promoting the album and the tour
• A prepared interview with the band/artist for inclusion within a specific publication presented using the publication’s house style and including original photographs for illustration
• A press release to be sent to journalists and/or broadcasters to provide information on the act and their products. You should consider how the press release will make the act newsworthy and encourage media interest in them. The press release should be accompanied by 2-3 promotional photographs.
(c) E-media
Create a three page extract from the official website for the act. The website will supplement the social networking websites already utilised and attempt to present a more ‘professional’ image for the act. You should attempt to create a website that will be appealing to existing fans of the act but its primary purpose will be to provide information and content for the new, more mainstream audience the act hopes to attract.
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