Brief Two

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of the promotion, Local businesses are helping to fund the promotion through advertising and sponsorship. You work for the newspaper and have been asked to produce materials to be included as part of the promotion.

Tasks

(a) Broadcasting

Create a two minute moving image piece on local sporting achievements to be included as a streaming video on the newspaper’s website. The piece should be presented in the style of a broadcast news report and can cover any types of sport you feel will be of interest to your target audience.

(b) Print

Create a print based product to be included within the newspaper as part of the sport promotion. You can choose from the following or create other print based materials that you consider appropriate (totalling three pages of A4 or the equivalent). Your product should use design codes and conventions that are appropriate for a form you select and you should try and create visual interest by using a variety of images as illustrations.

• A feature on a local sporting personality and their achievements
• A feature on a sport that would be of interest to an audience that may not be interested in football, ruby or cricket
• A glossy insert to be distributed with the newspaper detailing the sporting facilities available locally. The insert should provide information about the facilities and the range of services they offer.

(c) E-media

To support the promotion and to help reach a larger audience for the newspaper, an e-media advertising campaign is being created. You have been asked to create three promotional e-mails. The function of these e-mails is to direct recipients to both the print version of the newspaper and its website. These e-mails will be sent to people who registered with the newspaper and will be sent out at weekly intervals over the course of the campaign.

You should use illustrations to create graphically interesting e-mails which also replicate the codes and conventions of online regional newspapers. Each e-mail should promote a different aspect of the newspaper’s sports promotion and/or should target different audience groups.