The three briefs for the coursework can be viewed by following the links below.
Remembers to read the scenarios, choose one brief and answer two tasks on the brief.
Brief One
Brief Two
Brief Three
Tuesday, 13 December 2011
MEST2 - Creating Media - Briefs
The three briefs for the coursework can be viewed by following the links below.
Remembers to read the scenarios, choose one brief and answer two tasks on the brief.
Brief One
Brief Two
Brief Three
Brief Three
You work for the marketing department of a small record company called Nutune Records, and are involved in the promotion of a new band/musical act for their forthcoming debut album and twelve date tour.
As part of the promotion the act needs to create an image that will allow them to appeal to an audience with an interest in an established musical genre. The marketing materials should also contribute to constructing a recognisable ‘brand’ for the act.
You are targeting a largely youth-based market but are keen to promote the act in a way that will appeal to more than just a niche audience. The act has a Facebook and Myspace presence which has generated some interest and the record company now wishes to use more mainstream marketing techniques to reach a bigger and more diverse audience.
Tasks
(a) Broadcasting
Create a two to three minute informative promotional video that will be added to the act’s Myspace and Facebook pages and be downloadable from the official website. The video should provide biographical information about the act and be focussed on defining the genre and creating a definable ‘brand’ for the act. The video should include information presented in a documentary/news report style. It should not be a music video for one song.
(b) Print
Create a print based campaign promoting the album and the tour. You can choose from the following or create other print based promotional mnaterials that you consider appropriate (totalling three pages of A4 or the equivalent):
• A full page advert for the album to be run in the music press
• A half page advert for the tour to be run in the music press
• A flyer to be distributed at related musical events promoting the album and the tour
• A prepared interview with the band/artist for inclusion within a specific publication presented using the publication’s house style and including original photographs for illustration
• A press release to be sent to journalists and/or broadcasters to provide information on the act and their products. You should consider how the press release will make the act newsworthy and encourage media interest in them. The press release should be accompanied by 2-3 promotional photographs.
(c) E-media
Create a three page extract from the official website for the act. The website will supplement the social networking websites already utilised and attempt to present a more ‘professional’ image for the act. You should attempt to create a website that will be appealing to existing fans of the act but its primary purpose will be to provide information and content for the new, more mainstream audience the act hopes to attract.
As part of the promotion the act needs to create an image that will allow them to appeal to an audience with an interest in an established musical genre. The marketing materials should also contribute to constructing a recognisable ‘brand’ for the act.
You are targeting a largely youth-based market but are keen to promote the act in a way that will appeal to more than just a niche audience. The act has a Facebook and Myspace presence which has generated some interest and the record company now wishes to use more mainstream marketing techniques to reach a bigger and more diverse audience.
Tasks
(a) Broadcasting
Create a two to three minute informative promotional video that will be added to the act’s Myspace and Facebook pages and be downloadable from the official website. The video should provide biographical information about the act and be focussed on defining the genre and creating a definable ‘brand’ for the act. The video should include information presented in a documentary/news report style. It should not be a music video for one song.
(b) Print
Create a print based campaign promoting the album and the tour. You can choose from the following or create other print based promotional mnaterials that you consider appropriate (totalling three pages of A4 or the equivalent):
• A full page advert for the album to be run in the music press
• A half page advert for the tour to be run in the music press
• A flyer to be distributed at related musical events promoting the album and the tour
• A prepared interview with the band/artist for inclusion within a specific publication presented using the publication’s house style and including original photographs for illustration
• A press release to be sent to journalists and/or broadcasters to provide information on the act and their products. You should consider how the press release will make the act newsworthy and encourage media interest in them. The press release should be accompanied by 2-3 promotional photographs.
(c) E-media
Create a three page extract from the official website for the act. The website will supplement the social networking websites already utilised and attempt to present a more ‘professional’ image for the act. You should attempt to create a website that will be appealing to existing fans of the act but its primary purpose will be to provide information and content for the new, more mainstream audience the act hopes to attract.
Brief Two
A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of the promotion, Local businesses are helping to fund the promotion through advertising and sponsorship. You work for the newspaper and have been asked to produce materials to be included as part of the promotion.
Tasks
(a) Broadcasting
Create a two minute moving image piece on local sporting achievements to be included as a streaming video on the newspaper’s website. The piece should be presented in the style of a broadcast news report and can cover any types of sport you feel will be of interest to your target audience.
(b) Print
Create a print based product to be included within the newspaper as part of the sport promotion. You can choose from the following or create other print based materials that you consider appropriate (totalling three pages of A4 or the equivalent). Your product should use design codes and conventions that are appropriate for a form you select and you should try and create visual interest by using a variety of images as illustrations.
• A feature on a local sporting personality and their achievements
• A feature on a sport that would be of interest to an audience that may not be interested in football, ruby or cricket
• A glossy insert to be distributed with the newspaper detailing the sporting facilities available locally. The insert should provide information about the facilities and the range of services they offer.
(c) E-media
To support the promotion and to help reach a larger audience for the newspaper, an e-media advertising campaign is being created. You have been asked to create three promotional e-mails. The function of these e-mails is to direct recipients to both the print version of the newspaper and its website. These e-mails will be sent to people who registered with the newspaper and will be sent out at weekly intervals over the course of the campaign.
You should use illustrations to create graphically interesting e-mails which also replicate the codes and conventions of online regional newspapers. Each e-mail should promote a different aspect of the newspaper’s sports promotion and/or should target different audience groups.
Tasks
(a) Broadcasting
Create a two minute moving image piece on local sporting achievements to be included as a streaming video on the newspaper’s website. The piece should be presented in the style of a broadcast news report and can cover any types of sport you feel will be of interest to your target audience.
(b) Print
Create a print based product to be included within the newspaper as part of the sport promotion. You can choose from the following or create other print based materials that you consider appropriate (totalling three pages of A4 or the equivalent). Your product should use design codes and conventions that are appropriate for a form you select and you should try and create visual interest by using a variety of images as illustrations.
• A feature on a local sporting personality and their achievements
• A feature on a sport that would be of interest to an audience that may not be interested in football, ruby or cricket
• A glossy insert to be distributed with the newspaper detailing the sporting facilities available locally. The insert should provide information about the facilities and the range of services they offer.
(c) E-media
To support the promotion and to help reach a larger audience for the newspaper, an e-media advertising campaign is being created. You have been asked to create three promotional e-mails. The function of these e-mails is to direct recipients to both the print version of the newspaper and its website. These e-mails will be sent to people who registered with the newspaper and will be sent out at weekly intervals over the course of the campaign.
You should use illustrations to create graphically interesting e-mails which also replicate the codes and conventions of online regional newspapers. Each e-mail should promote a different aspect of the newspaper’s sports promotion and/or should target different audience groups.
Brief One
An independent British Film and Television production company, Prime Times Productions, has produced a feature film with a budget of £5 million pounds, partly supplied by lottery funding.
Prime Times has aspirations for its films to appeal to more than the mainstream 16 – 25 youth market and the distributors are looking to release the film in about twenty cinemas around the UK in the hope that it will ‘build’.
Prime Times is also working on a new TV drama series aimed at a youth audience and has produced the TV pilot for the series.
The TV pilot has been sold to the BBC’s digital channel, BBC3, which is targeting a youth audience and is hoping to challenge C4’s dominance in this market. The series is scheduled to go out at nine o’clock on a Friday night and will be one of the channel’s flagship products.
Tasks
(a) Film and Broadcasting
You are a freelance employee of Prime Times Productions, working in its Advertising and Promotions Department. You have been given the task of producing promotional trailer(s) for one of these products. You could choose to create a single two minute trailer or two or three shorter trailers to expand the promotional campaign (totalling approximately two minutes).
Film
The trailer(s) for the film should attenmpt to hook the audience into the narrative, posing questions for the audience that the film will answer. Bearing in mind the film’s target audience, you will need to consider carefully the balance between plot and spectacle. It is expected that one of the trailer(s) will be shown in cinemas showing films that have been given a 15 or 18 certificate. You may also decide to make trailers for a supplementary television campaign.
or
Television
The trailer(s) for the pilot should hook the audience by introducing them to the main protagonists and some of the key locations to be used, as well as creating situations and dilemmas that the series will explore. It is expected that the trailer(s) for the TV pilot would be shown on both BBC1 and BBC3 between 7.30pm and 10.00pm.
(b) Print
You are a freelance journalist who specialises in producing copy about the entertainment industry. You should create two features for different existing publications on the release of either Prime Times’ British film or Prime Times’ TV episode.
You should aim to produce two or three A4 pages for each piece, including images and text. The pieces should be specific to the two existing publications, which you have identified, such as a newspaper, magazine or special interest magazine.
The appeal for the audiences will vary according to the publications that you choose – an article produced for Cosmopolitan magazine would take a very different angle into the story than an article for a specialist magazine such as Total Film and your work should reflect this.
(c) E-media
You are a web designer and content writer, working for an IT company, WEBIT. The company is pitching to create the official website for Prime Times Productions’ new releases. You should create three web pages (the home page, and two others) which will support the release of either its new film or its TV series.
Your internet site will need to cater for both the casual browser and people bringing an existing interest to the site. You will therefore need to include material which supports the release and which, perhaps, goes beyond information that has been released in other media, whilst still trying to capture the interest of people who are new to the product.
Prime Times has aspirations for its films to appeal to more than the mainstream 16 – 25 youth market and the distributors are looking to release the film in about twenty cinemas around the UK in the hope that it will ‘build’.
Prime Times is also working on a new TV drama series aimed at a youth audience and has produced the TV pilot for the series.
The TV pilot has been sold to the BBC’s digital channel, BBC3, which is targeting a youth audience and is hoping to challenge C4’s dominance in this market. The series is scheduled to go out at nine o’clock on a Friday night and will be one of the channel’s flagship products.
Tasks
(a) Film and Broadcasting
You are a freelance employee of Prime Times Productions, working in its Advertising and Promotions Department. You have been given the task of producing promotional trailer(s) for one of these products. You could choose to create a single two minute trailer or two or three shorter trailers to expand the promotional campaign (totalling approximately two minutes).
Film
The trailer(s) for the film should attenmpt to hook the audience into the narrative, posing questions for the audience that the film will answer. Bearing in mind the film’s target audience, you will need to consider carefully the balance between plot and spectacle. It is expected that one of the trailer(s) will be shown in cinemas showing films that have been given a 15 or 18 certificate. You may also decide to make trailers for a supplementary television campaign.
or
Television
The trailer(s) for the pilot should hook the audience by introducing them to the main protagonists and some of the key locations to be used, as well as creating situations and dilemmas that the series will explore. It is expected that the trailer(s) for the TV pilot would be shown on both BBC1 and BBC3 between 7.30pm and 10.00pm.
(b) Print
You are a freelance journalist who specialises in producing copy about the entertainment industry. You should create two features for different existing publications on the release of either Prime Times’ British film or Prime Times’ TV episode.
You should aim to produce two or three A4 pages for each piece, including images and text. The pieces should be specific to the two existing publications, which you have identified, such as a newspaper, magazine or special interest magazine.
The appeal for the audiences will vary according to the publications that you choose – an article produced for Cosmopolitan magazine would take a very different angle into the story than an article for a specialist magazine such as Total Film and your work should reflect this.
(c) E-media
You are a web designer and content writer, working for an IT company, WEBIT. The company is pitching to create the official website for Prime Times Productions’ new releases. You should create three web pages (the home page, and two others) which will support the release of either its new film or its TV series.
Your internet site will need to cater for both the casual browser and people bringing an existing interest to the site. You will therefore need to include material which supports the release and which, perhaps, goes beyond information that has been released in other media, whilst still trying to capture the interest of people who are new to the product.
Friday, 9 December 2011
Great Barr Media YouTube Channel
The Great Barr Media YouTube channel is now online at www.youtube.com/user/greatbarrmedia.
Make sure you visit the channel to view Great Barr students' videos.
Wednesday, 7 December 2011
Get blogging!
Remember that you should be updating your blog after every lesson.
If you need to borrow a camera this week you must sign it out with us. Cameras may be taken home.
PLUS check out the Student Openings section of the site for Naomi's work in progress!
If you need to borrow a camera this week you must sign it out with us. Cameras may be taken home.
PLUS check out the Student Openings section of the site for Naomi's work in progress!
Tuesday, 6 December 2011
Student Opening Sequences
Here are a few examples of the opening sequences from Hurtwood House we looked at during today's lesson. When watching the openings, remember to consider image, sound, lighting, SFX, editing, costume, casting and the way in which the genre has been created.
You may also wish to have a look at their YouTube account at http://www.youtube.com/user/hurtwoodhousemedia
Blitz
Timepiece
Trigger Happy
We Are From Venice (Music Video)
My Story (Test Opening) - Naomi's Work In Progress
You may also wish to have a look at their YouTube account at http://www.youtube.com/user/hurtwoodhousemedia
Blitz
Timepiece
Trigger Happy
We Are From Venice (Music Video)
My Story (Test Opening) - Naomi's Work In Progress
Student Blogs
Here is a link to the blog we looked at in today's lesson to give you an idea of what to include on your own blog.
http://04thriller11.blogspot.com/
Below you will find a link to your own blog. Remember to post on it every day during your project. You may also wish to view and comment on other students' work.
Barry's Blog
Naomi's Blog
Paul's Blog
Ryan's Blog
Kurt's Blog
Rachel's Blog
Becky's Blog
Holly's Blog
Jake's Blog
Shantina's Blog
Umar's Blog
Rhiannon's Blog
James's Blog
Anishaaben's Blog
Marcus's Blog
Terri's Blog
Kuljinder's Blog
Stanley's Blog
Cherine's Blog
Giang's Blog
Rheanna's Blog
Steph's Blog
Jordan's Blog
Nathan's Blog
Jack's Blog
Jonathan's Blog
Shagufa's Blog
Lee's Blog
Rogers' Blog
Javan's Blog
Chloe's Blog
Monday, 5 December 2011
Creating your own blog
Whilst working on your film making project you will be using a blog. You should post on your blog after every lesson with information on decisions and developments you have made in your project, any problems you are encountering, links to videos or songs that have influenced you or that you may wish to use in your project.
First you need to set up your own blog. All blogs will be linked to this page and you will be able to look at other students' blogs by clicking on 'Student Blogs' (located on he right hand side of this page).
Go to www.blogger.com
Sign up to create a blog
In Blog Title write your name (e.g. Jordan’s Blog, Jack's Blog, etc)
In Blog Address URL, you should use one of the addresses below:
Naomi - 01filmmakingproject11
Paul - 02filmmakingproject11
Ryan - 03filmmakingproject11
Kurt - 04filmmakingproject11
Rachel - 05filmmakingproject11
Rebecca - 06filmmakingproject11
Holly - 07filmmakingproject11
Jake - 08filmmakingproject11
Shantina - 09filmmakingproject11
Umar - 10filmmakingproject11
Rhiannon - 11filmmakingproject11
James - 12filmmakingproject11
Anishaaben - 13filmmakingproject11
Marcus - 14filmmakingproject11
Terri - 15filmmakingproject11
Kuljinder - 16filmmakingproject11
Jordan S - 17filmmakingproject11
Cherine - 18filmmakingproject11
Giang - 19filmmakingproject11
Rheanna - 20filmmakingproject11
Steph - 21filmmakingproject11
Jordan W - 22filmmakingproject11
Nathan - 23filmmakingproject11
Jack - 24filmmakingproject11
Jonathan - 25filmmakingproject11
Shagufa - 26filmmakingproject11
When you have done this, select the type of blog you would like to create and post a ‘test’ message.
Chris's Blog
Opening Sequences
In preparation for your film making project, you should study existing openings.
Dracula AD 1972 (1972) - Opening Sequence
Get Carter (1971) - Opening Sequence
Goodfellas (1990) - Opening Sequence
Seven (1995) - Opening Sequence
Dracula AD 1972 (1972) - Opening Sequence
Get Carter (1971) - Opening Sequence
Goodfellas (1990) - Opening Sequence
Seven (1995) - Opening Sequence
Film Making Project
Timescale: 2 weeks of lessons and home study
Brief: Create the opening sequence (at least 2-3 minutes) for a film in a genre of your choice
Conditions of brief:
Essential:
• The film must be shot by you and the team with which you work (e.g. a partner may shoot the scene(s) whilst you direct/edit the final product). All roles must be clearly defined.
• The film must be created by you (not a student re-make).
• You will present the work as a digital text which can be shown and copied to a DVD (easy access within school is to movemaker; Abode Premiere; Sony Vegas)
Optional:
• The images and text can be manipulated in a graphics or design package such as Fireworks or Photoshop or Gimp before being used in the final edit.
• The completed films should/could be a combination of film, sound, text, logo
You may spend as much time out of school in the two weeks designing, pre-production, filming and editing as you like.
You will be allowed 2 weeks of lessons to devise. Undertake pre-production and then create the final film (actual shoot, post-production).
Development issues to consider:
Audience/market
Who is this aimed at:
• Male or female or both – how will this be constructed?
• Age range of audience (demographics)
• How will you establish the genre and audience appeal
• How will your film talk to them – what are the messages/ideas
• Use of genre conventions – will these be followed or subverted?
• Use of music to develop genre?
Media Language
• Narrative – how will the audience be positioned?
• Will it use stereotypes of the genre (lighting/sound/music) – why?
• Will you manipulate the image (slow motion; colour correction etc)
• Will you attempt to create a powerful image or something simple and functional
• How will text, logos, music and sound be made/used?
Representations
• Who will you show – use of stereotypes or development of types?
• What will you show
• What will you be doing
• How will you show the ‘meaning’ of your film
• How will you anchor or direct the reading of your message?
Institution
• You must design a production company logo for your film – how will this capture what you are about?
Values/ideology
• How will you attempt to shape your message to appeal to your audience
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